Sunjot Singh

Sunjot Singh

Media Buyer | Digital Marketing Expert | ROAS Optimization | Certified in Google, Meta, TikTok & LinkedIn Ads

About Me

Hi, I’m Sunjot Singh — a certified media buyer and performance marketer who helps businesses scale fast and profitably using paid media. I specialize in Google, Meta, LinkedIn, and TikTok Ads and have driven growth for clients across the US, UK, and Australia.

I believe in creating high-ROI ad strategies that are rooted in data but built to connect with real people. Whether it’s lead generation, PPC, or full-funnel ad optimization, I focus on results that matter.

Skills

Media Buying Performance Marketing Google Ads Meta Ads LinkedIn Ads TikTok Ads Lead Generation PPC Landing Page Optimization SEO

Experience

Certifications

Client Performance Proof

1. Protein Bar Brand (US) - Meta Ads (Sales Conversion)

  • Platform: Meta Ads
  • Budget: $5,000/month
  • Target Audience: Gym-goers, fitness enthusiasts, males 18–35
  • Ad Formats: Static, Carousel, UGC (creator-led)
  • Tools Used: Triple Whale, Meta Pixel, Shopify Analytics

Results:

  • 3.2x ROAS achieved within 45 days
  • 20% increase in CTR by testing UGC vs static ads
  • 28% reduction in CPA through retargeting refinement
Protein Bar Performance Chart

2. Keto Macro Tracker App (US, UK, AUS) - Google Ads (Search + Performance Max)

  • Budget: $8,000/month
  • Objective: Mobile App Installs & Paid Subscription Trials
  • Target Keywords: "keto macro calculator", "keto app", "macros tracker"
  • Tools Used: Firebase, Google Analytics, Google Ads Editor

Results:

  • Cost per Install reduced from $5.8 to $3.9 in 2 months
  • 36% MoM increase in paid subscription trials
  • 5.6% CTR on Performance Max campaigns with custom audiences
Before Keto Campaign After Keto Campaign

3. Juris Consultants (India) - Google Search Ads (B2B Lead Generation)

  • Budget: ₹60,000/month
  • Target Keywords: "startup registration India", "trademark lawyer Delhi", etc.
  • Tools Used: Google Keyword Planner, Google Lead Form Extension

Results:

  • CPL reduced from ₹650 to ₹290 within 4 weeks
  • 38 qualified leads/month on average
  • CTR increased to 7.8% by optimizing ad extensions and copy
Juris Dec Juris Jan Juris Feb Juris Mar Juris Apr

4. Princeton Review (Singapore) - Google Ads Lead Generation

  • Budget: SGD 15/day
  • Objective: Lead Generation for University Admissions
  • Tools Used: Google Ads, Conversion Tracking, Campaign Manager

Results Overview:

  • Conversions: ~260+ leads/month
  • Average Cost/Conversion: SGD 5.22
  • CTR: Around 3.5% to 4%
  • Campaigns optimized with Maximize Conversions bid strategy
Singapore Lead Gen

Contact

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